Have you ever dreamed of becoming a household name? What about a bestselling author or the number one expert in your field? Or are you simply looking to take your business to the next level? Whatever your ultimate goals in business and life are, it all starts with building relationships, not just any relationships, authentic relationships that will attract people to you and bring clients, profits and notability. My guest for this episode used this exact strategy to go from a $42,000 a year salary to now running a multi-seven-figure business. Her name is Selena Soo. She's helped many dozens of clients crack the publicity code, connecting with powerful influencers, building fan bases and forging lasting relationships with people that matter in their industry. What Selena does is much more than your average PR agency. In a world where having a social media strategy is no longer enough, her insights will help you understand what sets truly remarkable people apart from everyone else and how to attract and build influence in the real world.
Public Relations is a necessity for any growing business. When budgets are tight and there are other more urgent costs, hiring a glitzy PR firm can seem extravagant. The fact of the matter is most businesses probably already have all the tools they need internally to run their own PR strategy. This isn't something I'm just making up. It's the premise of a new book co-authored by Cameron Herold called Free PR. On this episode, I'll be talking to Cameron about how he has helped thousands of businesses exploit free media opportunities and ditch expensive PR agencies. If you're familiar with Cameron's work, then you’ll understand that he knows what he's talking about. By age 35, Cameron had created two $100 million companies. By age 42, he had taken 1-800-GOT-JUNK? from a $2 million company to $106 million company. You'll also be learning a ton from Cameron in this episode about how to scale your own business. If you've always been curious about how the media works, wondered how you can get coverage and top tier publications and even how to land high-profile television appearances, all for free, this episode is going to deliver massive value to you and your organization.
We live in a digital world, but real relationships are still the bedrock of any serious business. Meeting the right people involves more than just turning up to the usual networking events. It's an art form. Forget elevator pitches and business cards. If you want to intentionally grow your network to open doors and get more clients and revenue, you need a strategy. My guest on this episode is John Corcoran. John understands the true power of relationship building and has guided many small business owners and entrepreneurs in leveraging their network to grow their businesses and achieve success. John began his career as a Writer in the Clinton White House. He's the Founder of SmartBusinessRevolution.com, and the CoFounder of Rise25. He'll be explaining how to level up your networking and connect with highly valuable people who can open the door to bigger profits, industry recognition and untold opportunity. As the saying goes, “It's not what you know, it's who you know.”
When you show up at a cocktail party, do you immediately run in and shout all sorts of amazing things about yourself? I hope the answer is no! Think of your social media networking like a cocktail party. To get better results, remember that there are people on the other end of all those social media accounts. Engage in genuine conversations and interactions instead of barging in and promoting yourself. David Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend, offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune in to this episode!
You only have between two and eight seconds to grab a website visitor’s attention before they lose interest. In that painfully brief time, you need to captivate your target audience with visuals that speak to them. This is why it’s so important to come up with your branding concepts before you begin creating your website. If you don’t get the branding right, the website design isn’t going to work effectively. Joining us today to explain all of this is Joana Galvao, co-founder of Gif Design Studios, an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that’s chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. Joana is intimately familiar with exactly what it takes to create compelling, actionable websites.