Link Building is an essential component to SEO, yet it is often given short shrift, probably because so much of it is outside of our control, at least in comparison to on-page SEO. While the on-page stuff can be quite technically complex in terms of the diagnosis and the implementation, after all, that's why a lot of companies bring me in to help them, at least it's pretty straightforward and that you are the master of your own destiny. Either you implement, or you don't. With link building, not so much. There's a lot of spray and pray happening, which obviously isn't very effective. Effective link building is digital public relations. It's also mastering the science of persuasion- that wildcard element of the webmasters, bloggers, journalists deciding to link to your site doesn't have to be so much outside of your control. Yet too many businesses wind up throwing link building and the outreach side of it in particular into the too hard basket. This is a shame because it's often a massive missed opportunity that's leveraged against them by their competitors. One company that has been a huge innovator and link building is Pitchbox. Pitchbox isn't just a tool, it's a robust platform that allows you to automate large chunks of the link building process, making outreach easier and saving you hundreds of hours. I should know; my team actually uses this tool. On this episode number 199, I'm joined by serial entrepreneur and Pitchbox co-founder Michael Geneles. If you've struggled to scale your link building efforts or even failed to get them off the ground, today's episode is going to be a godsend. We're going to be talking a lot about link building best practices. And Michael will be revealing plenty of insider knowledge, including his theory on why you should run your link building team like a sales team. Forget the old school link building techniques you've learned in the past because this is going to be next-level stuff. If you're looking to get the jump on your competitors online, stick around and let's get this party started.
Have you ever dreamed of becoming a household name? What about a bestselling author or the number one expert in your field? Or are you simply looking to take your business to the next level? Whatever your ultimate goals in business and life are, it all starts with building relationships, not just any relationships, authentic relationships that will attract people to you and bring clients, profits and notability. My guest for this episode used this exact strategy to go from a $42,000 a year salary to now running a multi-seven-figure business. Her name is Selena Soo. She's helped many dozens of clients crack the publicity code, connecting with powerful influencers, building fan bases and forging lasting relationships with people that matter in their industry. What Selena does is much more than your average PR agency. In a world where having a social media strategy is no longer enough, her insights will help you understand what sets truly remarkable people apart from everyone else and how to attract and build influence in the real world.
Public Relations is a necessity for any growing business. When budgets are tight and there are other more urgent costs, hiring a glitzy PR firm can seem extravagant. The fact of the matter is most businesses probably already have all the tools they need internally to run their own PR strategy. This isn't something I'm just making up. It's the premise of a new book co-authored by Cameron Herold called Free PR. On this episode, I'll be talking to Cameron about how he has helped thousands of businesses exploit free media opportunities and ditch expensive PR agencies. If you're familiar with Cameron's work, then you’ll understand that he knows what he's talking about. By age 35, Cameron had created two $100 million companies. By age 42, he had taken 1-800-GOT-JUNK? from a $2 million company to $106 million company. You'll also be learning a ton from Cameron in this episode about how to scale your own business. If you've always been curious about how the media works, wondered how you can get coverage and top tier publications and even how to land high-profile television appearances, all for free, this episode is going to deliver massive value to you and your organization.
We live in a digital world, but real relationships are still the bedrock of any serious business. Meeting the right people involves more than just turning up to the usual networking events. It's an art form. Forget elevator pitches and business cards. If you want to intentionally grow your network to open doors and get more clients and revenue, you need a strategy. My guest on this episode is John Corcoran. John understands the true power of relationship building and has guided many small business owners and entrepreneurs in leveraging their network to grow their businesses and achieve success. John began his career as a Writer in the Clinton White House. He's the Founder of SmartBusinessRevolution.com, and the CoFounder of Rise25. He'll be explaining how to level up your networking and connect with highly valuable people who can open the door to bigger profits, industry recognition and untold opportunity. As the saying goes, “It's not what you know, it's who you know.”
When you show up at a cocktail party, do you immediately run in and shout all sorts of amazing things about yourself? I hope the answer is no! Think of your social media networking like a cocktail party. To get better results, remember that there are people on the other end of all those social media accounts. Engage in genuine conversations and interactions instead of barging in and promoting yourself. David Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend, offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune in to this episode!