Content marketing is about giving value first and thinking about money second. Joe Pulizzi is a true practitioner of this methodology. Joe is a quintessential content marketer, author and founder of the Content Marketing Institute. Joe shares his tips on making content go viral, monetizing earned media, finding your niche and more!
While many business owners are spending hours on follow-ups and emails, others have perfected automation and sales funnels. One such person is my guest today, Teddy Garcia. Teddy is a guru at business automation. At Information Marketing, he creates the systems and structures that make marketing information work. Today, he's here to share must-know tips that are essential for every online business owner, whether you are thinking about starting or have been in business for years. Listen in to learn how to save yourself time so you can focus on doing more of the things you love, while keeping your leads on the hook.
Podcast creation and production might sound like a dream job. But trust me - it's a lot of work. No one knows this better than Laura Mansfield. Laura is a podcast consultant who helps brands large and small establish themselves in the podcasting world. She knows firsthand about the struggles of podcasting and how difficult it is to get past that infantile state of development. Fortunately, Laura is here to share her wisdom. I was able to glean must-hear tips about podcast mastery, such as the main types of unsuccessful podcasts, how podcasting should fit into your content strategy, and how to handle remote interviews.
Facebook is a huge opportunity and a huge challenge for brands. You have to be more specific and strategic with your Facebook Ads than ever before. Here to discuss the ins and outs of Facebook is Nick Kusmich. Nick is a Facebook Ads guru and author of 18 books. We dive into hot topics like finding your demographic, the Facebook tool that allows you to gather free information, how to work off your competitors' fan bases and much more!
Jay Abraham is a marketing legend who needs no introduction. He's the $9.4 Billion Dollar Man for good reason. Jay knows how to give great value and I'm so excited to have him on today. He's been a mentor to the world's greatest and brings massive value and insight to hundreds of companies every year. In this episode, we discuss how to become the preeminent expert in your field, the 3 reasons people lose clients, how to multiply your business value, and much more!