Episode 173 | Posted on

Content Marketing + SEO: Your One-Two Punch with Eric Siu

Imagine buying a failing company for $2 and not just turning it around in a couple months, but growing it to the point where you have offices in San Francisco, LA and New York and an impressive client list that includes companies like Lyft, Intuit and more. That's the remarkable story of Single Grain, the agency owned by my guest, Eric Siu. He is an SEO consultant and entrepreneur who has developed growth strategies for dozens of noted brands. He also cohosts the Marketing School podcast with Neil Patel, who has also been on the show twice. Eric is the creator of ClickFlow, a CDN or proxy server for SEO. It's an unusual idea and similar to GravityStream, an optimization platform that I had developed way back in 2003 and it got sold with my agency Netconcepts in 2010. In this interview, we'll be talking about the secret behind creating a more powerful connection with your customers, how to harness multichannel marketing and the process behind turning your website into an evergreen traffic machine. Since Eric is a prominent speaker and podcaster, he'll also be providing some valuable tips on creating a personal brand and building an audience for your podcast.

Episode 172 | Posted on

Marketing Automation That Actually Works with Brad Martineau

The great wave of automation is coming, whether you like it or not. Eventually, all of our jobs are going to be replaced by AIs and robots but in the meantime, you have an opportunity to leverage automation throughout your business and in your marketing. You have two options: ignore automation at your peril or embrace the opportunity and adapt quickly. My guest hasn't just embraced marketing automation. He's made it his business to help others use automation to their advantage. I'm talking about Brad Martineau, Cofounder and CEO of SixthDivision. In this episode, you'll be getting some real insight into how to incorporate automation into your marketing strategy and even your overall business strategy. You'll also be getting some power tips on using Infusionsoft and how to build an effective customer journey that gets results. If you're serious about leveling up your business, stick around as Brad reveals the secrets to doing automation right.

Episode 171 | Posted on

Cracking The Code On Lead Generation with Tom Poland

If there's one thing we could all use more of, it’s leads. Not just any leads, mind you, I'm talking about quality leads. Qualified leads who know exactly what's up and understand the value of your offer. If there's one man who has turned lead generation into a science, it's Tom Poland. He even has a name for it, Leadsology. If you're skeptical, remember that Tom has founded and sold many multimillion-dollar businesses himself. He even wrote a book where he explains how to do it. If you're looking to crack the code on lead generation for your business, then you want to hear what Tom has to say. This episode is all about the nuts and bolts of attracting and qualifying leads and more importantly, how to create replicable and delegatable processes that work. In other words, a scientific approach to lead generation. Keep tuned in because it's time to stop messing about with random marketing experiments and create a system for bringing the right people straight to your sales page.

Episode 170 | Posted on

Lessons from a Thousand Revenue-Generating Websites with Ken Courtright

If you run an online business, you know that it can be tough to keep the revenue flowing. There's so much competition out there these days, you've got to stay ahead of the curve. That's exactly what our guest, serial entrepreneur, Ken Courtright, does so well. His company, Income Store, operates about 1,000 revenue generating websites and the portfolio expands every year. The company has been in the Inc. 5000 list for the past four years consecutively, which is no small feat. Ken has not only achieved success, but he also systematized it. Stay tuned to learn his secret formula for massive growth and scaling online success. This episode is absolutely a must-listen for anyone interested in online marketing or entrepreneurship. Get ready for some truly game-changing insights.

Episode 169 | Posted on

SEO Unpacked with Mike King

People don't usually mention hip-hop and SEO in the same breath. My guest is not only an entrepreneur, digital marketer and SEO engineer but also an independent musician who began his career as a hip-hop artist. He's also been able to leverage his skills as a rapper to become an innovative and original speaker at marketing conferences around the world. Mike King is the Founder of digital marketing agency iPullRank. He's a veteran of multinational agencies like Publicis Modem and Razorfish. He's also the proud new owner of UndergroundHipHop.com, a highly respected twenty-year-old music blog. On this episode, we will be geeking out on SEO covering everything from Latent Semantic indexing or LSI to Markov models to term frequency and more. Also, you will want to read all the way to the end of this episode as Mike will be revealing some of his favorite SEO resources.