Google isn't just one search engine. Google also operates a number of specialty search engines, one for news: Google News, one for images: Google Images, two for video: Google Video and YouTube, and many more. In this episode, we're going to focus on optimizing two of these specialty engines, Google News and YouTube. One of your secret weapons for Google News optimization is press releases. If you think press releases aren't news, I agree with you, yet for our guest, Greg Jarboe, he's made plenty of money for his clients through the use of optimized press releases distributed via wire services such as Business Wire. Greg is President and Cofounder of SEO-PR, an award-winning content marketing agency and he's the author of YouTube and Video Marketing. He's also contributed to four other books including the YouTube Optimization section of my book, The Art of SEO. If you're interested in boosting your visibility in Google News or on YouTube, there are plenty of practical advice to sink your teeth into.
When we plopped down in front of Netflix, we often forget how massive the video streaming revolution really was. It wasn't long ago that TV watching was limited to whatever was being broadcast live over the air or on cable. If technology has taught us anything, it's that change is the only constant. What will the next revolution in streaming video be and how can you capitalize on it? My guest for this episode is Damian Pelliccione. He is the Cofounder and CEO of Revry, which has been called the Netflix for LGBTQ shows. Revry focuses on content that has been overlooked by mainstream streaming services. Considering they have 21 million minutes streamed and reached over 50 million homes, it sounds like they're crushing it. Damian is here to illuminate for us what marketers need to know about OTT and streaming, how to connect with Millennial and Gen Z audiences and the future of broadcast advertising and interactive content.
If you want to achieve long-term sustainable growth, then you need a system. Having been an SEO consultant for several decades, I can tell you that the same is true if you want to drive high-quality traffic to your website consistently. Creating a consistent income stream is one thing, but leveraging that income to attain access to your dream life is another thing entirely. Joe Fier and Matt Wolfe are the Founders of Evergreen Profits. They are the authors of The Evergreen Traffic Playbook, which draws on interviews with hundreds of online marketing experts and dissects their strategies and tactics to provide a roadmap to evergreen traffic. Joe and Matt not only advise their clients on growing their businesses, they also teach them how to create a balance in their lives and achieve more while working less. On this episode, we’ll not only be talking about systems and strategies for growth, we'll also be considering how you can optimize your life to ensure you achieve all your goals no matter how ambitious they may be.
Conversion is something we all want more of yet increasing your conversions can be tricky. There's no magic bullet. No one size fits all solution to the conversion problem. One man who knows conversion optimization inside and out is Khalid Saleh. He's the author of Conversion Optimization published by O'Reilly. Khalid is also Cofounder and CEO of Invesp, a company that has conversion optimized such brands as eBay and the Discovery Channel. If Khalid’s name seems familiar, it may be because he's been on the show before, specifically episode number 44. On this episode, Khalid and I will be getting into the nitty-gritty of conversion rate optimization or CRO from A/B testing to conversion audits, copywriting and more. Even if you think you're doing everything right and your conversion rate is amazing, I guarantee you're going to learn some valuable stuff. This conversation is packed with practical advice that will help even the most advanced marketers win more conversions.
It's a strange world we live in where it's considered inappropriate to call without texting first. Isn't placing unannounced calls exactly what phones are for? I remember the days where I could call my friends or even prospects out of the blue and it was totally fine. Regardless, the phone is often still your first touch point with prospects and their first impression of you. No one knows better how to capitalize on the opportunity of the inbound phone call than Jill Nelson. Jill is the Founder and CEO of Ruby Receptionists and my guest for this episode. She is an award-winning businesswoman who started Ruby in 2003 and had scaled it to a thriving company with over 500 staff achieving double-digit growth every year since its inception. She offers virtual receptionist services to business owners and so far, her army of 400 receptionists have answered 50 million phone calls. If you care about customer experience, then you'll absolutely want to hear what Jill has to say in this wide-ranging conversation. She reveals her secrets to mastering the prospect’s first impression, how to wow customers and her secrets to the perfect phone script.