Episode 221 | Posted on

Clarity in the Ever-Changing World of SEO with Dan Shure

SEO is a deep and nuanced discipline. This is evident in no small part by the fact that the book I co-authored, The Art of SEO, is nearly a thousand pages. And the complexity is only increasing as Artificial Intelligence plays a bigger and bigger role in Google's ranking algorithm. But don't let that deter you from working to optimize your website, because there's undoubtedly a lot of low hanging fruit there, even if you've done a lot of SEO work already.  Today, I have Dan Shure joining us. Dan is an SEO consultant who's worked with Sumo and WGBH in Boston, and he's the host of the Experts on the Wire Podcast. It's always fun to geek out with someone who's also passionate about SEO. In this episode, we'll be covering everything from understanding the psychology of searchers, to entities versus keywords, to biases, and Google's machine learning algorithms, and so much more. Stay tuned as Dan and I share some of the most valuable SEO strategies for this new decade.

Episode 220 | Posted on

The Road to Millions of YouTube Views with Jeremy Vest

Whether you’re an artist, brand, or agency, you should be creating videos. And lots of them. Mark Zuckerberg famously predicted that the Facebook news feed will be mostly video in five years. That was a while ago now, so that day is coming sooner than you might think. But today we’re not here to talk about Facebook, we’re here to talk about YouTube, the number 2 search engine, and how to get more reach and watch time on YouTube. According to Ahrefs, YouTube was 2019’s most visited website in the world, with an average of 8.6 billion monthly organic visits! A fundamental tenet in marketing is to be where your customers are. And your customers are on YouTube, that’s just a fact. So what do you do to reach them on YouTube? Fortunately, I have some answers for you, because we have YouTube expert Jeremy Vest in the house! Jeremy is the Director of Marketing at vidIQ. He’s created video marketing strategies for a number of Fortune 100 companies and famous YouTubers. He’s had clients with billions of views and millions of subscribers. He’s YouTube certified and he speaks at VidCon, Social Media Marketing World, VidSummit, among others. Whether you’re new to YouTube or you’re a seasoned veteran, this episode offers game-changing advice. Even if you have zero presence on YouTube, it's not too late for you! You’re about to learn what it takes to makes a video go viral, how to SEO your YouTube uploads, what the YouTube algorithm is looking for, and so much more. On with the show!

Episode 219 | Posted on

Build a Virtual Team with Chris Rugh

I love systems and I love outsourcing, two things we are going to dive deep into, in this episode #219. A business without systems and processes isn’t a real business. Or let’s put it this way: it won’t stay in business for long. With proper systems, you have location freedom and time freedom, two very precious commodities. Did you know for instance that I spent half of 2018 living in Tel Aviv? It was an amazing experience, one that wouldn’t have been possible if my business hadn’t been designed for that. The digital age has shepherded in an era of outsourcing knowledge work. Not only does it make it easier to scale, outsourcing lowers operational costs. My guest for this episode is Chris Rugh, and he just happens to be a master at outsourcing and systematizing. He’s the founder of Custom Toll Free, author of the book 1-800-Awesome: Tactics for Making $10,000 an Hour, as well as a real estate investor, and an angel investor. The company that he sold, Custom Toll Free, has since become the nation’s leading vanity telephone number search firm. They’ve worked with Fortune 500 companies as well as recognized brands such as 1-800-Contacts, Comcast, and Best Buy. Chris’ episode was previously published on my other podcast, Get Yourself Optimized, and I thought I’d share it here since so much of what we talked about can be applied to your marketing department. That includes leveraging and delegating, creating an offshore team, managing that offshore team without having to do a lot of painful oversight, minimizing distractions, improving your environment for maximum productivity, and so much more! On with the show!

Episode 218 | Posted on

Create Content at Scale with Dave Snyder

In digital marketing, the adage “content is king” has to be one of THE most overused phrases. But even if we keep hearing it over and over, we can’t deny the truth in it. Content plays a huge role in every step of the customer journey. And if you DO have great content but it’s locked up somewhere and you haven’t really leveraged it online, you’re wasting a lot of money.  It's not enough to publish a plethora of blog posts, infographics, or videos, either. If your content isn’t supporting your larger mission, helping with conversions or at least engagement, then you’re wasting everybody’s time – yours, your team’s, and your prospect’s. Content creation should focus on ROI and the best way to make that happen is to produce content with a powerful intention. For this episode #218, my guest is Dave Snyder. Dave is the CEO of CopyPress, a content production company that specializes in generating, promoting, and scaling content that generates meaningful results for their clients. Previously, Dave founded several agencies in the earned media space. He has worked with companies such as Indeed, Uber, Stitchfix, QVC, and Hearst, helping them scale their content programs. Stay tuned to learn all about how to turn content into cash, as it’s going to be a full hour of knowledge bombs – if you’re in a place to take notes right now, then grab your phone, laptop or pen and paper as these strategies are really worth jotting down.  On with the show!

Episode 217 | Posted on

Don’t Just Speak, Perform! with Michael Port

Speaking is the fast path to demonstrating your credibility. Speaking is also how you share your expertise - on stages, on podcasts, on videos, and even on TV. Yet, surprisingly, many subject matter experts and entrepreneurs are either uncomfortable or unskilled at presenting in front of the audience. And often the speech gets worse the larger the audience. It’s uncanny how an audience of ten thousand can cause knees to knock and voices to quiver.  The good news is, great speakers are made, not born. Becoming a great speaker takes practice, yes. Yet it is a skill that can be honed over time. And no matter how good you are at it, you should hone it. I myself feel I have a ways to go, even though I've given thousands of presentations around the world. I’ve honed my craft over the last two and a half decades, but my biggest breakthrough in speaking came about this year, while attending a course called Heroic Public Speaking grad program. And the instructor? Today’s guest, Michael Port.  Michael earned his MFA in acting from NYU 25 years ago, then began working in TV, film, and theater. Now, he teaches non-actors what actors know on how to give better performances both onstage and off. Michael is the author of eight books, including Book Yourself Solid and Steal the Show. They've been translated into 29 languages and been on the bestseller lists of the NY Times and Wall Street Journal, among others. His clients include Disney, Best Buy, Guardian, Olympians, Navy Seals, FBI agents, Astronauts, and thousands of others who care deeply about making a difference in the world. This jam-packed conversation not only covers how to have an outstanding stage presence your audience will never forget, but also how you can become a better, more authentic, and present communicator both in business and in life. On with the show!