Episode 119 | Posted on

The Psychology Behind Conversion Rate Optimization: Tim Ash

Marketers focus on taking actions that will result in increased conversions. Tim Ash joins me today to talk about optimizing and increasing conversions through compelling customer experiences. We used to think people made conscious buying decisions. We now know that it’s largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or services. Tim shares how to use this information to help you optimize your conversion rate and grow your business presence.

Episode 118 | Posted on

Common Technical SEO Mistakes and How to Avoid Them: Dawn Anderson

In this conversation, Dawn Anderson and I are going to take a deep dive and geek out about technical SEO. She's an internal SEO and digital marketing consultant for brands and startups alike. We've spoken at many of the same conferences, so I already know she’s a fantastic expert and the perfect guest for the show. As you’ll learn in this episode, a true mobile-first approach is more important than it’s ever been -- and will only keep growing in importance.

Episode 116 | Posted on

How to Acquire, Develop, and Sell High-Value Domains: Peter Askew

Peter is an experienced domainer whose successful online businesses include DudeRanch.com and VidaliaOnions.com. Your domain name is one of your most important digital assets, it’s vital that you get a great one, and he’ll explain exactly how to do that. Instead of looking for an unregistered domain that no one has thought to buy before, spend your time searching expiring or expired domains instead.

Episode 115 | Posted on

Local SEO Techniques that Actually Work: Greg Gifford

It’s easy to get so caught up in the world of online marketing that we forget about its connection to physical, brick-and-mortar reality. Today’s guest, Greg Gifford, gave a fantastic keynote speech at UnGagged and I just knew that I had to share his wisdom and expertise with you! In this conversation, you’ll learn how to get your businesses highly ranked in Google’s various search results, why it’s so important to keep your name, address, and phone number consistent, and which tools you should use to reach the top.

Episode 114 | Posted on

How to Win with AdWords: Perry Marshall

Perry Marshall joins me today to explain how you can do better in your online marketing. He’ll explain the tactics and strategies behind high-performing ads on Google and Facebook. In today’s world, and particularly online, it’s increasingly important to be excellent at what you do. Being “good enough” simply isn’t good enough anymore. You need to have a unique selling proposition and be the absolute best in your market. Listen as we dig into various tips and tricks for optimizing your AdWords performance.

Episode 113 | Posted on

Crank Up Your Website’s Conversion Rate: Chris Goward

Today's guest, Chris Goward, is here with valuable strategies and tips for optimizing your website’s conversion rate. His advice will help you get more people to sign up for your newsletter, buy your products, make inquiries, and more. Chris is an expert on conversion rate optimization and is the author of the best-selling book You Should Test That. He’s also the founder of WiderFunnel.

Episode 110 | Posted on

Rocking It on YouTube, the Second Largest Search Engine: Jeff Martin

Jeff Martin, the Senior Vice President of Search and Social at Touchstorm, joins me today. In this super tactical episode, we talk about all things YouTube including keyword tools, search ranking trackers, optimizing your thumbnails, the importance of descriptions, and whether having your YouTube content translated is worth the extra effort. Hit the play button, and listen now!