Episode 87 | Posted on

An Ingenious Cold Calling Approach that’s a Cash Machine for Your Business with Nick Cownie

There’s one simple trick that builds rapport over the phone faster than any other: using the name of the person you’re talking to frequently through the conversation. It can feel odd to do this, but don’t worry, the other person won’t (consciously) notice. Subconsciously, though, they will absolutely notice -- and they’ll feel a level of connection and trust that will lead to being more receptive of everything you can offer. We're joined today by Nick Cownie. Nick is an award-winning entrepreneur who specializes in rapid mindset change. He says that there’s one simple trick that builds rapport over the phone faster than any other: using the name of the person you’re talking to frequently through the conversation. Nick shares mindset techniques for overcoming the fear of rejection and turning cold calls into cash. Nick and I met in the Secret Society mastermind group, and I was so impressed with him that I invited him to share his advice for marketing success.

Episode 64 | Posted on

Crunching Data to Improve Your Business with Annie Cushing

In today’s episode, Annie Cushing proudly proclaims her love for data and analytics. She loves it so much so that she’s even embraced the nickname Annielytics. By day she gathers it, gives it a good home, and makes it runway ready. By night, she dreams about her next biz fix. In addition to data itself, one of her great loves is teaching other marketers how to “sexy up” their data. Check out this episode to learn all about incorporating data to uplevel your business.

Episode 61 | Posted on

Getting Into the A-Pile with Dan Kennedy

In this episode, I had the pleasure of talking with the brilliant Dan Kennedy, the godfather of direct marketing. Dan has shared stages with other luminaries like Tony Robbins and Zig Ziglar. He's worked as a marketing advisor and consultant to business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation.

Episode 60 | Posted on

The Science (and Art) of Neuromarketing and Persuasion with Roger Dooley

Roger Dooley co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Marketing as well as his own blog, Neuromarketing. If you have any doubts about its validity, though, you need only look at Roger’s accomplishments to see how well it works. After you’ve heard today’s conversation with him, check out his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for even more of his insights.

Episode 52 | Posted on

Marketing Automation That Keeps Your Customers Engaged with Joel Bower

Joel Bower, the CEO of Skirmish Strategies, is always looking for new and better ways to leverage every single resource he has going into his business, from the members on his team to the technologies they have at their disposal, and he loves bringing this talent to other entrepreneurs and teaching them how to make the most of their resources, too. Joel's dedication to every aspect of his life has given him a profound understanding of true peak performance. Leveraging has allowed him to give his all - all day, every day - both in Skirmish Strategies, to our amazing fans, and with his family.