Content marketing is about giving value first and thinking about money second. Joe Pulizzi is a true practitioner of this methodology. Joe is a quintessential content marketer, author and founder of the Content Marketing Institute. Joe shares his tips on making content go viral, monetizing earned media, finding your niche and more!
Podcast creation and production might sound like a dream job. But trust me - it's a lot of work. No one knows this better than Laura Mansfield. Laura is a podcast consultant who helps brands large and small establish themselves in the podcasting world. She knows firsthand about the struggles of podcasting and how difficult it is to get past that infantile state of development. Fortunately, Laura is here to share her wisdom. I was able to glean must-hear tips about podcast mastery, such as the main types of unsuccessful podcasts, how podcasting should fit into your content strategy, and how to handle remote interviews.
Chris Alan, SEO Manager at Expedia, manages 100,000 of keywords that Expedia ranks for. Alan discusses the 4 CRUCIAL sections he breaks his SEO strategy into that keep him from being overwhelmed, but mentions how link bait can be a tricky thing for conversion.
Eric Ward is a link building pioneer who's been in the business for 14 years, and emphasized link building before it was cool. Ward discusses how he decides which links he goes after, his strategy for putting high value into his email marketing outreach, and the tips that get him huge success with email.