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SEO in 4 Crucial Sections with Chris Alan

Chris Alan, SEO Manager at Expedia, manages 100,000 of keywords that Expedia ranks for. Alan discusses the 4 CRUCIAL sections he breaks his SEO strategy into that keep him from being overwhelmed, but mentions how link bait can be a tricky thing for conversion.

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Utilizing Link Building with Eric Ward

Eric Ward is a link building pioneer who's been in the business for 14 years, and emphasized link building before it was cool. Ward discusses how he decides which links he goes after, his strategy for putting high value into his email marketing outreach, and the tips that get him huge success with email.