Creating a podcast is becoming more popular each year, but you can still find success in this increasingly saturated market. Jason Van Orden has been promoting podcasts since their inception and he’s here to share his formula for creating a podcast that benefits your marketing and sales efforts. Jason co-founded the first ever podcast about online marketing and also authored the bestselling book Promoting Your Podcast. Jason shares tips for getting your podcast noticed, bringing in organic traffic, finding inspiration for content and much more!
Scaling business should be a top goal for entrepreneurs, and one that won’t happen overnight. In order to create reliable income and a client base that is always growing, sales has to be a top priority. Aaron Ross is here to share how to meet customer expectations, find your next rockstar employee, and focus on turning leads into lifelong fans who will refer for you. Aaron is the bestselling author behind From Impossible to Inevitable and Predictable Revenue, regarded as the “sales bible” of Silicon Valley. Aaron shares tips on finding your niche, tripling your client base, and how to “own” your job.
While using pop-ups or opt-in boxes can be a great way to grow your list, it’s no secret that they don’t convert well. Joining me today is the master of web conversions: Syed Balkhi. Syed is the founder of OptinMonster, a conversion tool that gets over six billion impressions per month. Syed explains how to turn your website visitors into subscribers with irresistible offers and perfectly timed pop-ups. We discuss how to make your subscriber rates skyrocket, how to get around ad blockers, WordPress tips and more!
When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses. Duane is a long-time friend who formerly ran the Webmaster Program at Bing at Microsoft. We discuss the quality and conversion rates from using Bing for pay-per-click. We also discuss the link between Bing and social media, using the free data and tools given to you by search engines and more.
From the occasional email to immediate tracking and results, Affiliate Marketing has grown from a simple pay-per-click system to a limitless source of possibility and income. Shawn Collins explains how there is more to affiliate marketing than just reaching out to a partner or creating a profitable system-you have to make the sale interesting. Shawn is the founder of Affiliate Summit, THE conference for affiliate marketing. We discuss the best tools and plugins to automate your processes, using social platforms to market your program and more!