Episode 32 | Posted on

Leveraging YouTube as an Ad Platform with Tommie Powers

When starting an ad campaign, most businesses turn to Google Adwords, but marketing on YouTube is not only equally successful, it’s also more cost effective. There are several ways to take advantage of advertising on YouTube, and Tommie Powers shares how he’s helped his clients generate nearly eight figures in revenue in the last three years through this underutilized platform. Tommie is a digital marketing expert, mentor, investor and YouTube ad expert. We discuss how to market on YouTube, the benefits of A/B testing your ads, Tommie’s favorite tools and more!

Episode 31 | Posted on

Maximize Your Exposure Through Podcasting with Jason Van Orden

Creating a podcast is becoming more popular each year, but you can still find success in this increasingly saturated market. Jason Van Orden has been promoting podcasts since their inception and he’s here to share his formula for creating a podcast that benefits your marketing and sales efforts. Jason co-founded the first ever podcast about online marketing and also authored the bestselling book Promoting Your Podcast. Jason shares tips for getting your podcast noticed, bringing in organic traffic, finding inspiration for content and much more!

Episode 30 | Posted on

Create Predictable Revenue Through Lead Generation and Sales Pipelines with Aaron Ross

Scaling business should be a top goal for entrepreneurs, and one that won’t happen overnight. In order to create reliable income and a client base that is always growing, sales has to be a top priority. Aaron Ross is here to share how to meet customer expectations, find your next rockstar employee, and focus on turning leads into lifelong fans who will refer for you. Aaron is the bestselling author behind From Impossible to Inevitable and Predictable Revenue, regarded as the “sales bible” of Silicon Valley. Aaron shares tips on finding your niche, tripling your client base, and how to “own” your job.

Episode 29 | Posted on

Turning Website Visitors into Customers with Optimized Pop-Ups with Syed Balkhi

While using pop-ups or opt-in boxes can be a great way to grow your list, it’s no secret that they don’t convert well. Joining me today is the master of web conversions: Syed Balkhi. Syed is the founder of OptinMonster, a conversion tool that gets over six billion impressions per month. Syed explains how to turn your website visitors into subscribers with irresistible offers and perfectly timed pop-ups. We discuss how to make your subscriber rates skyrocket, how to get around ad blockers, WordPress tips and more!

Episode 28 | Posted on

Generating High Quality Traffic and Conversions with Bing with Duane Forrester

When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses. Duane is a long-time friend who formerly ran the Webmaster Program at Bing at Microsoft. We discuss the quality and conversion rates from using Bing for pay-per-click. We also discuss the link between Bing and social media, using the free data and tools given to you by search engines and more.