The Marketing and SEO industry is growing, but tasks that should be simple can still take a huge amount of time. As a professional, your time is valuable, and Rand Fishkin, “The Wizard of Moz”, has created systems and tools that allow every busy SEO or marketing expert to create incredible results with tools that can do it all. Rand shares how he came up with and created Moz programs, his favorite automation and SEO tools, and how to keep up in the ever-evolving landscape of SEO.
Business is changing. You no longer have to spend all of your time and income on marketing, creating products, building a website, and finding a customer base to become an entrepreneur. Loren Slocum Lahav, CEO and founder of True Consulting Company, is here to explain how multi-level marketing companies are helping regular people around the world to become business owners, and six and seven figure earners. Working with an established team can lead to residual income, and huge success. Loren discusses the misconceptions around MLM, the ins and outs of network marketing, and how to build your business.
The majority of companies are laser focused on marketing and sales, but there’s much more that should be going into your business plan. Sujan Patel is the co-founder of ContentMarketer.io and Narrow.io and a leading expert in digital marketing. Sujan discusses how growth hacking is more important to the overall success of your daily efforts. He shares his tops on how to identify your goals, create an action plan, generate profits and succeed.
The starting point for creating a compelling social media campaign can vary depending on your audience and goal, but there are ways to get ahead of your competition fast. Molly Pittman is an expert marketer who is responsible for creating, optimizing and maintaining Digital Marketer’s traffic system. She shares how you can turn a cold audience into a paid customer by earning trust and providing value. We dive into topics like segmenting ads, getting noticed on social media, and using TV appearances to build credibility.
You can’t predict when your content will go viral, but you can maximize the odds of it happening by following internet trends and engaging with your audience. Steve Spangler took my advice and started blogging back when no one realized how important it was for businesses to create quality web content, and it paid off. He’s also made himself hugely popular on YouTube with his engaging and entertaining science videos, and he has a lot of insight on how to grow your YouTube audience and what to do when you experience a sudden popularity spike. We discuss the advantages of following internet trends, going above and beyond for clients, and how to encourage engagement with your audience.