We live in a digital world, but real relationships are still the bedrock of any serious business. Meeting the right people involves more than just turning up to the usual networking events. It's an art form. Forget elevator pitches and business cards. If you want to intentionally grow your network to open doors and get more clients and revenue, you need a strategy. My guest on this episode is John Corcoran. John understands the true power of relationship building and has guided many small business owners and entrepreneurs in leveraging their network to grow their businesses and achieve success. John began his career as a Writer in the Clinton White House. He's the Founder of SmartBusinessRevolution.com, and the CoFounder of Rise25. He'll be explaining how to level up your networking and connect with highly valuable people who can open the door to bigger profits, industry recognition and untold opportunity. As the saying goes, “It's not what you know, it's who you know.”
Imagine buying a failing company for $2 and not just turning it around in a couple months, but growing it to the point where you have offices in San Francisco, LA and New York and an impressive client list that includes companies like Lyft, Intuit and more. That's the remarkable story of Single Grain, the agency owned by my guest, Eric Siu. He is an SEO consultant and entrepreneur who has developed growth strategies for dozens of noted brands. He also cohosts the Marketing School podcast with Neil Patel, who has also been on the show twice. Eric is the creator of ClickFlow, a CDN or proxy server for SEO. It's an unusual idea and similar to GravityStream, an optimization platform that I had developed way back in 2003 and it got sold with my agency Netconcepts in 2010. In this interview, we'll be talking about the secret behind creating a more powerful connection with your customers, how to harness multichannel marketing and the process behind turning your website into an evergreen traffic machine. Since Eric is a prominent speaker and podcaster, he'll also be providing some valuable tips on creating a personal brand and building an audience for your podcast.
The great wave of automation is coming, whether you like it or not. Eventually, all of our jobs are going to be replaced by AIs and robots but in the meantime, you have an opportunity to leverage automation throughout your business and in your marketing. You have two options: ignore automation at your peril or embrace the opportunity and adapt quickly. My guest hasn't just embraced marketing automation. He's made it his business to help others use automation to their advantage. I'm talking about Brad Martineau, Cofounder and CEO of SixthDivision. In this episode, you'll be getting some real insight into how to incorporate automation into your marketing strategy and even your overall business strategy. You'll also be getting some power tips on using Infusionsoft and how to build an effective customer journey that gets results. If you're serious about leveling up your business, stick around as Brad reveals the secrets to doing automation right.
If there's one thing we could all use more of, it’s leads. Not just any leads, mind you, I'm talking about quality leads. Qualified leads who know exactly what's up and understand the value of your offer. If there's one man who has turned lead generation into a science, it's Tom Poland. He even has a name for it, Leadsology. If you're skeptical, remember that Tom has founded and sold many multimillion-dollar businesses himself. He even wrote a book where he explains how to do it. If you're looking to crack the code on lead generation for your business, then you want to hear what Tom has to say. This episode is all about the nuts and bolts of attracting and qualifying leads and more importantly, how to create replicable and delegatable processes that work. In other words, a scientific approach to lead generation. Keep tuned in because it's time to stop messing about with random marketing experiments and create a system for bringing the right people straight to your sales page.
If you run an online business, you know that it can be tough to keep the revenue flowing. There's so much competition out there these days, you've got to stay ahead of the curve. That's exactly what our guest, serial entrepreneur, Ken Courtright, does so well. His company, Income Store, operates about 1,000 revenue generating websites and the portfolio expands every year. The company has been in the Inc. 5000 list for the past four years consecutively, which is no small feat. Ken has not only achieved success, but he also systematized it. Stay tuned to learn his secret formula for massive growth and scaling online success. This episode is absolutely a must-listen for anyone interested in online marketing or entrepreneurship. Get ready for some truly game-changing insights.