You and I have made it to episode number 200 together. This, my friend, is a milestone. It was pretty awesome when we got to episode 100. But now, we are at 200. This is almost four years in the making, my friend. I couldn't be happier that you have joined me on this journey. I want you to be with me for the next 200 episodes as well. This episode, in particular, I'm quite proud of because it is a culmination of some of my favorite knowledge bombs. I have my favorite interviewer in the world interviewing me, this is my wife, Orion Talmay. She has her own wonderful podcast, Stellar Life. She interviews some of the most amazing people in the world—big-time authors, speakers, personal development experts, and so forth. You know what? Couples who podcast together stay together. You're going to love this episode. It's got a lot of good stuff and we go off on some really interesting tangents that may not be directly related to marketing but will enhance your life, I promise. Now, without any further ado, on with the show.
Link Building is an essential component to SEO, yet it is often given short shrift, probably because so much of it is outside of our control, at least in comparison to on-page SEO. While the on-page stuff can be quite technically complex in terms of the diagnosis and the implementation, after all, that's why a lot of companies bring me in to help them, at least it's pretty straightforward and that you are the master of your own destiny. Either you implement, or you don't. With link building, not so much. There's a lot of spray and pray happening, which obviously isn't very effective. Effective link building is digital public relations. It's also mastering the science of persuasion- that wildcard element of the webmasters, bloggers, journalists deciding to link to your site doesn't have to be so much outside of your control. Yet too many businesses wind up throwing link building and the outreach side of it in particular into the too hard basket. This is a shame because it's often a massive missed opportunity that's leveraged against them by their competitors. One company that has been a huge innovator and link building is Pitchbox. Pitchbox isn't just a tool, it's a robust platform that allows you to automate large chunks of the link building process, making outreach easier and saving you hundreds of hours. I should know; my team actually uses this tool. On this episode number 199, I'm joined by serial entrepreneur and Pitchbox co-founder Michael Geneles. If you've struggled to scale your link building efforts or even failed to get them off the ground, today's episode is going to be a godsend. We're going to be talking a lot about link building best practices. And Michael will be revealing plenty of insider knowledge, including his theory on why you should run your link building team like a sales team. Forget the old school link building techniques you've learned in the past because this is going to be next-level stuff. If you're looking to get the jump on your competitors online, stick around and let's get this party started.
If you're like most business owners, you probably hate cold calling. I can relate. I hate it too. Selling isn't easy, not even for the raging extrovert who loves the limelight and chatting with random strangers. From a young age, we're taught to be humble and self-effacing. So it's no surprise that most of us find hyping up ourselves, our company and its products a little uncomfortable. Yet, sales is as necessary as the air we breathe. Without sales, a business can't exist. Even if you didn't have to interact with prospects and could leave it all to the sales team, it's still part of your job to get out there and evangelize your company. Today, I'm joined for this episode number 198 by sales expert three-time author and HubSpot partner Wes Schaeffer, also known as the Sales Whisperer for a crash course in sales. Wes will be revealing the biggest mistakes business owners make in sales. We'll be talking about the difference between sales and marketing and the method great products sell themselves. I hope you're ready for this no-nonsense lesson in sales funnels, pipeline, CRMs, and lead nurturing, so let's get this show on the road.
If you have a unique skill or have cracked the code on running a successful business, sharing your heart and wisdom with others can provide you with an expanded product offering and generate a lucrative income stream. The main hurdle is finding a simple and scalable way to monetize your knowledge. If only there was a solution. Enter Jonathan Cronstedt or JCron, as he prefers to go by, our guest for today's episode number 197. He's the president of Kajabi, an online platform designed for the digital education entrepreneur, that simplifies the process of creating marketing and selling digital products, like courses, and in the process generating millions of dollars of revenue for its users. Prior to working at Kajabi, JCron was the general manager of Digital Learning Systems at Success Magazine and the CEO of DigitalMarketer. Get ready to learn what it takes to produce a profitable course, host your own events, and even start your own mastermind group. If you're an expert looking to diversify your revenue streams, or if you're just passionate to share what you know, this episode is packed with insider tips on how to leverage the eLearning boom.
The traditional view of the entrepreneur is someone with superhuman stamina who works day and night to get their vision off the ground. For a long time, it was simply accepted as part of the culture that people who wanted to succeed work 14-hour days and spent their weekends buried in spreadsheets and contracts. On this episode number 196, we're going to hear from a man who embraced this lifestyle 100%, then he realized his mistake. I'm talking about author, podcaster, and entrepreneur Chris Ducker. Chris was so focused on building his business that he worked long hours and neglected his personal health and family. Then in 2009, he suffered shocking burnout that made him question everything he knew about work. Exhausted, he knew he had to make a change. He overhauled his business, embraced outsourcing, and by 2010, he was working an average of six hours a day and spending more time with his family. Not only was he happier and healthier, but even managed to start a second business while working less. If you've ever felt trapped by your own business and wish you could spend more time working “on” your business instead of “in” it, this episode is for you.