Marketing Speak Podcast

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Latest Podcast Episodes

Be a Marketing Essentialist with Peter Sandeen

What sets a business apart in a crowded market? My guest on today’s show, Peter Sandeen, is an expert at pinpointing that unique edge.

Peter has a reputation as the “marketers’ marketer.” In fact, half of his clientele are marketing professionals seeking his sharp insights to break through the clutter. Peter’s approach is based on a decade of conversion optimization—looking at what improves your marketing results most consistently. He excels at identifying a brand’s distinct message that resonates with consumers and boosts outcomes.

During our discussion, Peter walks us through his methodical approach to refining a brand’s messaging, starting with grasping the audience’s perspective, assessing the offer through their lens, and distinguishing the brand’s unique attributes. He provides concrete examples of guiding top brands to uncover their special value proposition. We also delve into common missteps he observes in brand positioning and strategies to sidestep them. Peter emphasizes the importance of balancing quick decision-making with careful consideration, likening it to playing poker.

For invaluable advice on differentiating your brand and enhancing marketing effectiveness, don’t miss this enlightening conversation. So, without further ado, on with the show!

 

Podcast Reviews

Online Courses
With Stephan Spencer

In each of the courses I’ve shared my insider knowledge and techniques I’ve gained by working with major brands. Want to build links with content marketing? I’ll show you how. Or you have traffic but too many people are bouncing off? I’ll help you stamp out your conversion killers.

  • SEO Audit Course
  • The SEO Keyword Treasure Map
  • Viral Social Media for Massive Traffic
  • Content Marketing Organic Traffic Fountain
  • Conversion Mastery Course
  • Authority Builder Course

Discover More About Our Courses

SEO Is Your Ticket To Exponential Revenue

There’s a reason why Fortune 500 companies invest top dollar in SEO consultants or even employ SEO experts in
their marketing teams:

They want to dominate search results without wasting hundreds of thousands of dollars on PPC, and SEO is the
only way to do it.

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, courteous, and wickedly efficient.

Kerry Murdock

Schedule A Free Consultation

Case Studies

Here’s How I Doubled Traffic and Rankings for this Electronics Retailer in Just 10 Months

As Tadi Brothers’ link profile gradually became less toxic, Adi and Tamir noticed a substantial increase in both traffic and rankings. In just 10 months, their traffic doubled while the number of terms they were ranking on the first page of Google for had almost doubled.

View More Case Studies

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