Episode 95 | Posted on

Link Building Secrets of the Masters, Part 2: Christoph Cemper

If you’re a faithful listener of the show, you probably remember the remarkable episode from a few weeks ago with Christoph Cemper. In that episode, we discussed analyzing your link profile, different types of redirects, and much more. In this second half of the conversation, we spend more time digging into 302 versus 301 redirects. We then go into depth about what to do if you’ve received penalties (whether algorithmic or manual) and how to perform an effective cleanup process. In the lightning round at the end, Christoph offers even more amazing value, including a chance to win a free spot at his upcoming training event in Las Vegas.

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Improving Your Online Search Visibility: Matt Cutts

Matt Cutts, head of the Web Spam team at Google, answers rapid-fire, need-to-know questions you have about getting better search visibility. Cutts gives a quick, genius tip of how syndicated content can be linked to original content to distribute PageRank. He also mentions how Flash doesn't entail SEO hell - if you extract text with the right tools, which he discloses.

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SEO’s Effect on a Massive Scale: Mike Moran

In this interview, Stephan Spencer, Founder and President of Netconcepts, sits down with Mike Moran, Distinguished Engineer for IBM Corp. Mike is an author and search marketing pioneer, who brought SEO to IBM and was able to use techniques to implement best practices on a massive scale.