Today, I’m joined by the remarkable Bill Hunt, the President of Back Azimuth Consulting and a true expert in SEO. He consults with high profile companies and has his own suite of tools. He also wrote the book on Search Engine Marketing. He shares advanced SEO strategies and best practices for site migration, increasing search yield, finding more of those “not provided” keywords, and advanced search operators. If this sounds like your cup of tea, you’ll enjoy this episode as much as I did.
Amanda Camp is a software engineer at Google WebMaster Central, specifically at Webmaster Tools. Camp walks through the reasons why every site owner should consider uploading a sitemap and describing crawl preferences in the robots.txt file, even if their rank is already okay.