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Improving Your Online Search Visibility: Matt Cutts

Matt Cutts, head of the Web Spam team at Google, answers rapid-fire, need-to-know questions you have about getting better search visibility. Cutts gives a quick, genius tip of how syndicated content can be linked to original content to distribute PageRank. He also mentions how Flash doesn't entail SEO hell - if you extract text with the right tools, which he discloses.

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SiteMap Significance and PageRank Improvement: Amanda Camp

Amanda Camp is a software engineer at Google WebMaster Central, specifically at Webmaster Tools. Camp walks through the reasons why every site owner should consider uploading a sitemap and describing crawl preferences in the robots.txt file, even if their rank is already okay.