Bart Baggett is a marketing expert, bestselling author, speaker, and leader of a marketing mastermind. He is also an expert in NLP and handwriting analysis. He understands marketing and the human behaviour behind the marketing concepts. Today, we discuss the creation of lead machines where trust is built through sharing information that answer real problems, and how understanding your business model and what you are selling is the basis for creating a marketing plan. We talk about membership sites, online courses, and how much time you need to invest when selling high-end and lower-end products.
Eric Ward is a link building pioneer who's been in the business for 14 years, and emphasized link building before it was cool. Ward discusses how he decides which links he goes after, his strategy for putting high value into his email marketing outreach, and the tips that get him huge success with email.