In this episode, we talk to Brian Richards, an internationally recognized expert on branding. He founded New Zealand’s first full-service consultancy specializing in brand strategy and design and his team works all over the world. Brian’s unique methodology has been recognized by universities and marketing circles internationally. In this conversation, he shares it with Marketing Speak listeners, offering a high level of insight into what goes into successful, compelling branding.
The incredible Sally Hogshead has done it all. She’s a branding expert who founded her own ad agency in her 20s and has worked with prestigious companies like Nike, Godiva, and MINI Cooper. In this conversation, it becomes very clear that she also has a deep, nuanced understanding of human nature and communication. She explores how your personality and goals should shape the message you share with the world, and how having all these things in alignment offers the potential for a more powerful message.
A free podcast that generates a quarter of a million dollars per month? John Lee Dumas, host of Entrepreneur on Fire, has been able to build this incredible income through his podcast by following three key steps. Tune in to learn what they are and how to turn your podcast into a profit-center.
Podcasting can be a powerful tool for brands to tell deeply engaging stories that don't really fit on other content marketing platforms. Laura Mansfield discusses whether your brand, whether personal or business, would benefit from podcasting, and how to do it right.