Episode 94 | Posted on

Your (Online) Reputation Precedes You: Mike Blumenthal

Today I'm talking with Mike Blumenthal, an expert in online reputation creation & management as well as search optimization and online presence building. Three years ago, only about 50% of Americans were potentially willing to leave a review about their experience with a business. In the past three years, that number has gone up to 65%. With two-thirds of customers and clients potentially ready to review your business, you can no longer get by with assuming a customer with a lukewarm experience won’t leave a review for the whole world to see. In our conversation today, he uses his expertise to offer a huge amount of actionable advice. If you have a business with any sort of an online presence, you need to hear this episode!

Episode 92 | Posted on

Subtle Selling and Building a Community in Social Media: Gavin McGarry

If you love sweets, which do you think would be a better option: practicing and developing willpower by keeping a bag of candies in the house but only allowing yourself to eat one a day, or not bringing candy into the house at all to avoid expending your willpower reserves? While this podcast is about marketing rather than dieting, this is a perfect analogy for social media in terms of having apps on our phones and constant easy access. In today’s episode, Gavin McGarry and I take differing stances on this question as part of a conversation that covers social media, various types of groups, the differences between generations, the future of augmented reality, and much more.

Episode 91 | Posted on

Boosting Engagement and Expanding Reach on Twitter: Ben Landis and Michael Tetro

Ben Landis and Michael Tetro (who just goes by Tetro) are the founders of Fanbase, a social media technology platform that helps brands and celebrities to massively expand their reach. I’ve used the tool myself and have seen a dramatic increase in my followers, as I’ll explain on the show! Fanbase came about after Ben grew his personal Twitter from 150 followers all the way up to 1.5 million over the course of two years. Together, they’ve helped more than 600 clients gain more than 40 million real followers, and they’re here today to share their advice and strategies with you.

Episode 86 | Posted on

Upleveling Your Online Marketing with Storytelling and Authenticity: Joel Comm

Today's Guest is Joel Comm, an internet pioneer who has been around since the early days of the world wide web. In addition to his work online, Joel is the New York Times bestselling author of over a dozen books, and has recently released a new one: Self-Employed: 50 Signs That You Might Be An Entrepreneur. We discuss the key strategies of marketing, including going viral, storytelling, and the art of providing valuable swag.

Episode 85 | Posted on

Building Followers and Influence Through Social Media: Kim Garst

Today’s guest, Kim Garst, is one of the world’s most retweeted people among digital marketers, and her site, kimgarst.com, is one of the top social media resources. She’s also a renowned marketing strategist and the bestselling author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. In our chat, Kim discusses the path she took to become the powerful influencer she is today.