When it comes to advertising on Facebook, Keith Krance is the expert. He’s the author of the bestselling book The Ultimate Guide to Facebook Advertising. And today he’s here with us! You’ll hear him get into the nitty gritty of Facebook advertising, sharing tips, strategies, and techniques for how to get the most out of your Facebook ad spend. We also talk about how to scale campaigns on Facebook, explaining why using a smaller budget and letting Facebook have time to do its work can be an effective strategy.
Today we're talking to Jamie Salvatori, an expert in viral videos. He's the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen.
Today's guest is Tamsen Webster who's a brilliant keynote speaker and change strategist. She’s also an insightful “idea whisperer” who knows how to bring a talk or presentation to life. Her experience with the topic runs deep; she’s the executive director of the oldest (and one of the largest) locally organized TED talk events in the world. She’s particularly noteworthy for her simple yet powerful “red thread” framework, which she’ll explore in depth in this episode.
Today's episode features Marcus Tandler who cofounded and runs the enterprise SEO software company OnPage.org, which has the goal of helping people create better websites that rank better in search engines. Marcus, a native of Munich, Germany, is a former super affiliate who was at one point in Commission Junction’s top 5 earners in all of Europe. also runs a super-exclusive conference (or think tank, to use his terms) called SEOktoberfest in Munich every year. In our chat, Marcus takes the time to share much many of his work experiences with us.
In this episode, we talk to the remarkable Roland Frasier. Roland is a principal partner at DigitalMarketer.com, which produces the Traffic & Conversion Summit. He started in real estate at 18 years old, then went on to found one of the top law firms in San Diego. From there, he transitioned into marketing. Now, he’s a principal at Idea Incubator, which owns DigitalMarketer.com and NativeCommerce.com. He explains the three “M”s of transforming your business: mentors, modeling, and masterminds.
In this episode, we talk to Brian Richards, an internationally recognized expert on branding. He founded New Zealand’s first full-service consultancy specializing in brand strategy and design and his team works all over the world. Brian’s unique methodology has been recognized by universities and marketing circles internationally. In this conversation, he shares it with Marketing Speak listeners, offering a high level of insight into what goes into successful, compelling branding.
In this conversation we talk to Tucker Max, who has the remarkable honor of being one of only three writers ever to have had three books on the New York Times nonfiction bestseller list at the same time. We talk about his company (Book in a Box), as well as how to turn an idea or your knowledge into a book, and then how to make that book a bestseller.