Episode 95 | Posted on

Link Building Secrets of the Masters, Part 2: Christoph Cemper

If you’re a faithful listener of the show, you probably remember the remarkable episode from a few weeks ago with Christoph Cemper. In that episode, we discussed analyzing your link profile, different types of redirects, and much more. In this second half of the conversation, we spend more time digging into 302 versus 301 redirects. We then go into depth about what to do if you’ve received penalties (whether algorithmic or manual) and how to perform an effective cleanup process. In the lightning round at the end, Christoph offers even more amazing value, including a chance to win a free spot at his upcoming training event in Las Vegas.

Episode 94 | Posted on

Your (Online) Reputation Precedes You: Mike Blumenthal

Today I'm talking with Mike Blumenthal, an expert in online reputation creation & management as well as search optimization and online presence building. Three years ago, only about 50% of Americans were potentially willing to leave a review about their experience with a business. In the past three years, that number has gone up to 65%. With two-thirds of customers and clients potentially ready to review your business, you can no longer get by with assuming a customer with a lukewarm experience won’t leave a review for the whole world to see. In our conversation today, he uses his expertise to offer a huge amount of actionable advice. If you have a business with any sort of an online presence, you need to hear this episode!

Episode 93 | Posted on

Sell Like a Lion and Lead the Pride: Marcus Sheridan

Today’s guest, Marcus Sheridan, AKA the Sales Lion, has been called a web marketing guru by the New York Times, perhaps thanks to his sometimes unconventional advice on what sales techniques really work. We discuss deeply valuable information that gives insight into how customers think and behave, and how this relates to what you should do in your sales process. In today’s conversation, Marcus will talk about how to influence the buying criteria of your prospects to preempt their objections, and how to differentiate yourself in a sea of competitors.

Episode 92 | Posted on

Subtle Selling and Building a Community in Social Media: Gavin McGarry

If you love sweets, which do you think would be a better option: practicing and developing willpower by keeping a bag of candies in the house but only allowing yourself to eat one a day, or not bringing candy into the house at all to avoid expending your willpower reserves? While this podcast is about marketing rather than dieting, this is a perfect analogy for social media in terms of having apps on our phones and constant easy access. In today’s episode, Gavin McGarry and I take differing stances on this question as part of a conversation that covers social media, various types of groups, the differences between generations, the future of augmented reality, and much more.

Episode 91 | Posted on

Boosting Engagement and Expanding Reach on Twitter: Ben Landis and Michael Tetro

Ben Landis and Michael Tetro (who just goes by Tetro) are the founders of Fanbase, a social media technology platform that helps brands and celebrities to massively expand their reach. I’ve used the tool myself and have seen a dramatic increase in my followers, as I’ll explain on the show! Fanbase came about after Ben grew his personal Twitter from 150 followers all the way up to 1.5 million over the course of two years. Together, they’ve helped more than 600 clients gain more than 40 million real followers, and they’re here today to share their advice and strategies with you.

Episode 90 | Posted on

Finesse Your Marketing: From Funnels and Membership Sites to Online Courses and Bestseller Campaigns: Bart Baggett

Bart Baggett is a marketing expert, bestselling author, speaker, and leader of a marketing mastermind. He is also an expert in NLP and handwriting analysis. He understands marketing and the human behaviour behind the marketing concepts. Today, we discuss the creation of lead machines where trust is built through sharing information that answer real problems, and how understanding your business model and what you are selling is the basis for creating a marketing plan. We talk about membership sites, online courses, and how much time you need to invest when selling high-end and lower-end products.

Episode 89 | Posted on

Link Building Secrets of the Masters, Part 1 of 2: Christoph Cemper

My guest today is Christoph Cemper, a guru at link analysis who has been a noteworthy figure in the online marketing space since the early 2000s. He created the remarkable LinkResearchTools, an amazing toolset that can help you triage your bad links. One of the tricky (and frustrating) things about SEO is that once you’re penalized by Google, it can be hard to recover. This is particularly true for manual penalties, as opposed to algorithmic penalties. Today, we’ll chat about analyzing your link profile, the important differences between 302 and 301 redirects, and much more.