Episode 84 | Posted on

The Essential Primer to Chinese SEO and Content Marketing: Allen Qu

Today’s guest, Allen Qu, is the CEO of Netconcepts China, and a professor of online marketing at Beihang University. Where the United States have Google and Facebook, China has Baidu and WeChat. In our conversation, he shares the ins and outs of how to get the most out of marketing using Baidu and China’s biggest social platform WeChat. If search rankings in China matter to you, you will want to listen.

Episode 75 | Posted on

Maximizing Your PPC Effectiveness: Brad Geddes

Today we're talking with Brad Geddes, who has been involved with PPC since 1998, so he’s an early pioneer of the pay-per-click advertising model. In our conversation, he shares his expertise by getting into the nitty-gritty of PPC. He gives particularly great and in-depth advice about audience targeting and various ways of managing different types of keywords. He also openly discusses his favorite tools, techniques, and strategies for various aspects of effective PPC advertising.

Episode 71 | Posted on

Sharing SEO Insight, Tips, and Tricks: Marcus Tandler

Today's episode features Marcus Tandler who cofounded and runs the enterprise SEO software company OnPage.org, which has the goal of helping people create better websites that rank better in search engines. Marcus, a native of Munich, Germany, is a former super affiliate who was at one point in Commission Junction’s top 5 earners in all of Europe. also runs a super-exclusive conference (or think tank, to use his terms) called SEOktoberfest in Munich every year. In our chat, Marcus takes the time to share much many of his work experiences with us.

Episode 24 | Posted on

Rank on Page One with Keyword Targeting and Link Building: Chloe Spencer

As a teenager, Chloe Spencer had a website that was ranking on page one of Google, and was earning over $1000 per month in passive income. She shares her tips for building a business that you are passionate about, bringing in organic traffic, optimizing your SEO efforts, and connecting with other bloggers or businesses to maximize your reach.